Each Christmas retail season, instax by Fujifilm create a selection of customised instant camera bundles for each of the major retailers. Each bundle includes accessories and film, perfect for capturing the festive season. Our brief is to create a joyful design with maximum shelf appeal, whilst maintaining the global instax brand identity. 

These bundles are an absolute consumer favourite and never last long on the shelf, often selling out prior to the Christmas peak retail period. This was the 2024 Christmas design.