A heartwarming awareness campaign where adopted dog owners share their joy in giving a dog a second chance at a life full of love. Each owner shared their personal experience since becoming a pet parent and how their lives have become enriched since opening their hearts and home to an adoptable dog. 

The aim of this digital campaign was to remove the stigma attached to adopting a dog who has not had the best start in life. A series of interview style videos was created and housed on Youtube & ran across social media channels.  Alongside Videography portraits were taken of each owner and pet and used as key visuals across the campaign.